Year of release : 2016
Manufacturer : Lynda.com
Manufacturer site : www.lynda.com/Music-Business-tutorials/Insiders-Guide-Todays-Music-Biz-06-Marketing-Promotion/450272-2.html?tsd=1
Posted by : Steve Rennie
Duration : 00:34:32
Type of handing out material : Video Tutorial
Language : English
Description : In this master class, insider Steve Rennie talks about how to enter the market and promote his music, how to turn music consumers into loyal fans. He will talk about the key elements of any good marketing plan, be it a big label or an indie artist.
It is a great challenge to stand out for the music business. It was true that millions of artists were creating and distributing music. Marketing and promotion of consumers. Marketing is about telling your story; promotion of mind.
In this class, industry insider Steve Rennie talks about consumers in permanent fans. He will talk about what the marketing label is about. He’ll also be talking about your chance to success. Plus, learn how radio, touring, publicity campaigns, and play web play in a music marketing mix.
Content:
Welcome 2m 18s
Identifying your target 2m 55s
Elements of a successful plan 2m 22s
Music 2m 44s
Configurations 1m 51s
Formats 1m 11s
Sequence of songs & singles 1m 47s
Musical reference points 1m 4s
Demographics 54s
Presentation 1m 44s
Photographs 2m 46s
Videos 2m 29s
Radio 2m 56s
Touring 2m 17s
Publicity 2m 42s
Online 2m 32s
Example files : not provided
Video Format : MP4
Video : AVC, 1280×720, 16: 9, 23.976 fps, 2 300 Kbps
Audio : AAC, 48.0 KHz, 320 Kbps, 2 channels
