Year of release : 2016
Manufacturer : CreativeLive
Manufacturer site : www.creativelive.com/courses/smart-pr-artists-entrepreneurs-and-small-business-ryan-holiday
Posted by : Ryan Holiday
Duration : 11:01:15
Type of handing out material : Video lesson
Language : English
Description : Attracting the attention of free media is a powerful and often misunderstood communication tool. Join media strategist Ryan Holiday and learn how to create intelligent, creative and provocative PR campaigns.
It is powerful and often misunderstood communication tool. If you’re a smart, savvy and provocative PR campaigns.
If you’re a business entrepreneur, you’re a business owner,
If you’re a business woman, you’ve got to know how to do it.
Content
2. Introduction to PR 18:03
3. Case Study: 5 American Apparel Campaigns 32:08
4. Interview with Joey Roth 29:02
5. A New Definition of Marketing (with Brendan Gahan) 1:14:23
6. Your Thing Isn’t Ready to be Marketed 36:04
7. Creating Compelling Narratives 32:34
8. How to Make Things Viral (with guest Ian Spector) 22:25
9. The Importance of Video 25:41
10. Hot Seat (with guest David Thier) 34:38
11. Day 1 Wrap-Up 05:44
12. Day 2 Pre-Show 08:31
13. Introduction 11:59
14. Introduction to HARO 31:19
15. How to Pitch to Bloggers & Launch Products Part 1 38:11
16. How To Pitch To Bloggers & Launch Products Part 2 1:06:32
17. Blow Your Message Up 40:42
18. Making Interesting Ads 19:14
19. Risk 16:12
20. Hot Seat With David Thier 43:49
21. Day 2 Wrap-Up 06:15
Sample files : none
Video Format : WMV
Video : WMV3, 944×528, 16: 9, 25.000 fps, 700 Kbps
Audio : WMA, 44.1 KHz, 96.0 Kbps, 2 channels
